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Every business owner worth her salt is now thinking about how to utilize AI --from the transformative power of being able to scan and synthesize HR documents and legal filings to simply penning marketing copy, the technology presents ample opportunity for future-looking founders. Except when you're Scarlett Johansson . As the co-founder, alongside Kate Foster, of The Outset , a New York City-based skincare brand , Johansson surely has need to utilize the tools, but she faces a dueling need to crack down on them.

As is now widely known, Johansson, who famously enlivened the artificially intelligent voice in the 2013 Spike Jones film Her , cried foul (rightly) over the strikingly similar-sounding voice of OpenAI's ChatGPT, Sky. "When I heard the released demo, I was shocked, angered and in disbelief that Mr. Altman would pursue a voice that sounded so eerily similar to mine that my closest friends and news outlets could not tell the difference," Johansson said in a statement, referring to OpenAI co-founder Sam Altman.



"Mr. Altman even insinuated that the similarity was intentional, tweeting a single word, 'her'--a reference to the film in which I voiced a chat system, Samantha, who forms an intimate relationship with a human." OpenAI clapped back saying that Sky's voice is not Johannsson's--and the company denied using her beautifully idiosyncratic voice to train its technology.

However, it was revealed this week that OpenAI approached the actress prior to the release of Sky. A.

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