Generative AI is the newest buzzword in the digital realm. The society is divided between those who love it, those who fear it and those who don’t know how to use it. The debate on whether generative AI can replace humans has taken up centre stage in most conversations.
I don’t know which side will win the debate, but I can say confidently that generative AI has been a gamechanger in the industry that we operate in. It has shaken things up and automated so many mundane tasks that we as a community of digital marketers can focus on what is more important. I say this because, instead of traditional rule-based systems, Gen-AI uses deep learning models for producing original outputs by learning from large bodies of information.
If we look at Mckinsey report, according to their study businesses which got into generative AI witnessed an increase in productivity by 30% – 50%. Another research conducted by the developer platform GitHub found that those who used generative AI completed repetitive tasks 96% faster than before while working 88% more efficiently and 55% quicker. The use of AI in web development is about working together and not about creating a divide.
Developers can use AI tools to automate routine tasks so that they have time for more complex and creative parts of their job. For instance, Shopify and Magento are incorporating AI to streamline various processes. Shopify uses AI to help merchants optimize their stores, personalize customer experiences, and automate.
