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The Rise of Airbnb: How a Simple Idea Transformed Travel In our Brand Story series, we throw light on the narrative surrounding a brand that we venerate. Today, we'll look at Airbnb, an international online accommodation platform. Brand: Airbnb Industry: Lodging Product: Online accommodation and experience platform Founders: Brian Chesky, Joe Gebbia, and Nathan Blecharczyk Year founded: 2008 The mission of the brand: To provide travellers with authentic experiences and foster a sense of belonging anywhere in a community of like-minded individuals.

Airbnb is an immensely popular brand, and we are all familiar with its craze. But do you know the story behind it and the storytelling lessons and tools we ought to steal (..



.with pride, though!) from it? Let's get into the gripping brand story narrative of Airbnb! Airbnb began with a few broke students and an air mattress. When they were in college, Brian Chesky, Joe Gebbia, and Nathan Blecharczyk rented out a mattress on their floor to strangers to help pay their bills.

It's such a pride for them that Airbnb is now valued at $30 billion, isn't it? That's a fairly good story; for starters, it's every business founder's fantasy. However, after five years in operation, Airbnb understood that this story no longer accurately represents their brand. Finding their true calling! In late 2013, Airbnb's co-founders, with the assistance of Douglas Atkin, their new community officer, decided to look for their story.

Airbnb had originally posi.

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