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[+] popularize yoga in the Western Hemisphere. When it comes to “wellness travel,” today’s market is a clear case of caveat emptor—buyer beware. Wellness vacations are not all equal—or even good.
Make no mistake about it, if you are looking for a trip that will change your life for the better, you have to tread carefully. Wellness is red hot in the travel industry right now, and just like any marketing buzzword that sells, many places use it wrongly, and frankly a lot of “wellness” travel is bogus. I get press releases and pitches almost daily from long existing hotels and resorts across the globe that have rebranded themselves as wellness destinations—but without actually doing anything new or different.
Just about every decent resort has some sort of spa, some sort of hotel gym and maybe a pickleball or tennis court, but suddenly these amenities are being touted and repackaged into wellness escapes. The resort that has always offered one free yoga class a week is suddenly a wellness retreat. Hotels adding a mocktail menu are suddenly wellness retreats.
Many offerings of these self-proclaimed wellness retreats are things that are probably already available within five minutes of wherever you live. It’s gotten so crazy that when a place tells me they are a wellness destination, I first assume it’s a s.
