Morelli's has been running since 1907. (Image: Getty) A traditional Italian ice cream parlour that started out nearly 120 years ago now has stores all over the world, with the flagship located in a stunning British seaside town. Morelli's began in 1907 in Scotland when Giuseppe Morelli and his young son Mario moved from Italy , selling their ice cream every morning on their bikes and not returning until it was all sold.
As their product grew in popularity, they transitioned from bikes to a van and their business only continued to grow from strength to strength. The first Morelli's parlour was opened by Mario in Broadstairs, Kent in 1932 . The store is located along the seafront above the picturesque Viking Bay.
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