Who else has been wearing the same rotation of swimsuits for the last seven-plus years? (Hello, it me.) Even as someone who works in the fashion industry, I 1) find it hard to justify the cost of a quality swimsuit since I rarely ever wear them, and (to be so for real) 2) am notorious for sticking to plain pieces. But when I went to Paraiso Miami Swim Week 2024—basically like New York Fashion Week where leading designers showcase their latest collections, but dedicated to swimwear—this year, I finally saw the light.
I get it now! The swimwear trends from the four-day fashion event opened my eyes to how creative swim style can be...
and I promise they will for you too. Some designers went glam and audacious with their silhouettes, some took a more futuristic approach, some added their flair to the fan-fave bohemian vibe, and others went minimalistic. Memorable trends include: standout colors, funky graphics, basic styles with a ~twist~, dramatic adornments, boho details, and edgy elements.
Let it be known that you're about to see these trends e-v-e-r-y-w-h-e-r-e this summer, so read up and get ready. Whether you're someone like me who's been hesitant to get out of their comfort zone and only sticks to the basics (read: regular, shmegular ribbed bikinis from the year 2014) or you love to be bold with your swimsuits, I have the intel on the hottest 2024 swim trends fresh off the Miami Swim Week runway. Whatever your is—from coquette to Y2K to grunge to cottagecore to baddie.
