VAARA stands as a benchmark of elegance, sophistication, and functionality in the world of athleisure. This London-based fashion brand guided by a philosophy of uniqueness and exceptional quality, creating versatile collections that offer unparalleled comfort, structure, and support throughout the day. Each collection constantly evolves while staying true to the brand’s DNA, celebrating and empowering modern women and their dynamic lifestyles.
“VAARA’s pieces are designed to sculpt and support,” says the Founder of VAARA, Tatiana Korsakova. To delve into the brand’s journey, spoke to Korsakova, on finding balance and how the brand’s transformative styles bring an elevated approach to the space. As a mother of three I rarely have slow mornings.
I always aim to wake up before my children and take around 10 minutes for meditation before the busy day begins. These few minutes allow me to frame my day properly and begin it mindfully. After getting ready, I drop my kids off at school and when I return home, I carve out another 30 minutes just for myself.
During this time, I usually practice yoga and breathing exercises. I also like to take short morning walks to get some fresh air and clear my mind. Fashion and wellness have long been the twin pillars of my passion, which have now served as the driving force behind the brand and why I founded VAARA.
My vision was to challenge the status quo in athleisure, transcending conventional boundaries in this space. In the early .
