While Amazon is largely synonymous with TVs , vacuums and household essentials , the online giant is also a treasure trove for beauty. And come Prime Day in less than a week, you’ll be able to save on all your favourite brands, from CeraVe to ghd. For the uninitiated, Prime Day is a mammoth sale that takes place each summer, with the online retailer slashing its prices across everything from Apple Airpods and Ninja air fryers to Sage coffee machines and Simba mattresses .
When it comes to beauty, whether you want to stock up on your favourite fake tan and serums or want to discover a new moisturiser or toner at a fraction of the cost, Prime Day sees discounts on the likes of Olaplex , Elemis, The Inkey List, Color Wow and plenty more. From cult classics such as Elemis’s pro-collagen cream, Revlon’s hot brush and TikTok-viral favourites (think Maybelline’s sky high mascara or Rare Beauty’s bronzer stick), the sale will leave you spoiled for choice. As we start counting down to the sale, find everything you need to know about Prime Day beauty deals below, including the exact dates to mark in your calendar.
Plus, we’ve rounded up the best early offers that are getting us excited for the main event, from BaByliss to Maybelline. Amazon has confirmed Prime Day 2024 will kick off at 12am on 16 July and run right through until 11.59pm on 17 July.
With the exception of the pandemic years, Prime Day has always taken place in July, so, we were expecting this year’s event t.
