CHERYL burst onto the music scene as one fifth of Girls Aloud over two decades ago - and has captivated the nation ever since. And the mum-of-one, who is currently embarking on a 14-date tour across the country to mark the band's 21st anniversary, has undergone several image and name re-brands during that time. The former X Factor judge, 40, who shares son Bear with One Direction star Liam Payne , 30, grew up on a council estate in Newcastle and was just 19 years old when she appeared on ITV reality show, Popstars: The Rivals.
However, just like her rocky marriages to Ashley Cole and Jean-Bernard Fernandez-Versini , Cheryl 's career has had its fair share of ups and down - including a flop music comeback and failed attempt to crack Hollywood. But, after removing herself from the limelight when she became a mum, Cheryl, once dubbed the 'queen of the chavs,' has managed to reinvent herself once again - even garnering huge praise for her role as an actor on the West End. Victoria Beckham transformed her Spice Girl image into that of a fashion mogul and sophisticated brand.
..Cheryl’s own shift hints at a similar trajectory Speaking exclusively to Fabulous Digital, brand expert Brenda Gabriel has spoken of Cheryl's six alter-egos and how she's gained herself the reputation as the 'comeback queen.
' "Cheryl's career trajectory offers a masterclass in branding, reinvention and the power of publicity," Brenda explains. "She's a great example of how to remain relevant and reinvent on.
