Trends come and go, but French fashion brands will always reign supreme. It might be something of a cliché-d concept, but the effortlessness of the Parisian style you’ve seen immortalised in many a meme/film/Insta grid will never date. Some stereotypes exist for a reason.
. A . The beret.
The , even. These ‘French girl’ staples never disappoint. But there’s more to this look than the age-old associations.
Just as the Milanese might be the only set still making an effort in heels, Londoners die by rule-breaking 'fits and Copenhagen girls will wear anything chic you can cycle in, the French prefer to duck out of the directional entirely and stick to more timeless pieces. Please, save your eye rolls until you’ve walked the Rue de Rivoli and counted all the battered biker jackets, well-worn and (they stayed true to this shoe long before its recent renaissance, we hasten to add). No brand is more exemplary of this delicious insouciance than with its curated collection of fluffy knits, relaxed tailoring and vintage-inspired bags.
, and are all go-tos for quality staples that’ll transcend trends, while if you’re after a French brand for eveningwear, look no further than , and . But if you’re bored of the Breton and here for something more alternative, check out for oversized workwear (we're talking painter's overalls, not office clothes) and sculptural separates. ’s edit of the best French fashion brands looks beyond the exclusive glamour of the old school houses.
