TTPD is also the most streamed LP so far, holding a 500 million stream lead over Morgan Wallen’s One Thing At a Time, per Luminate’s 2024 midyear data report Taylor Swift performs at Wembley Stadium on June 21, 2024 in London, England. KEVIN MAZUR/GETTY IMAGES/TAS RIGHTS MANAGEMENT ‘s has sold more copies than any other album this year so far, and it’s not particularly close according to data from Luminate’s released Tuesday morning. Counting pure sales alone, sold 2.
474 million copies through the first half of 2024. Billie Eilish’s took second with about 306,000 copies sold, and came in third with about 257,000 sales. The rest of the Top 10 included four more Swift albums as well as Tomorrow X Together’s which took sixth, Ateez’s at seventh, and Twice’s taking ninth.
Those nine other albums combined for about 1.924 million units, about half a million fewer than Some of that success is attributable to the many different variations Swift has released, Swift has caught flak from some critics and stans online who’ve argued that the sheer volume of releases is exploitative of her devout fanbase, or that it’s part of a gauche charting strategy to block other albums from dethroning her. Luminate highlighted the rise of physical album variants in particular in its report Tuesday, noting that the trend started increasing about four years ago.
The Top 10 bestselling physical albums of this year so far had about seven different vinyl variants, 13 cds, and two cass.
