Synagistics, a digital commerce service provider in Southeast Asia, is set for a listing in Hong Kong via a merger with a special-purpose acquisition company (SPAC) backed by the former head of Hong Kong’s de facto central bank. The agreement comes with a private investment in public equity (PIPE) with nine investors, including a fund managed by Oakwise Capital Management and a subsidiary of Hong Kong Telecommunications, according to the filing. The proceeds from the PIPE will be HK$601 million.
Haitong International Capital and CMB International Capital have been appointed as the joint sponsors of the deal. Founded in 2014, Synagistics has provided integrated digital commerce solutions to more than 600 brand partners. It is backed by Alibaba Group Holding, which owns the South China Morning Post, and Gobi Partners, a leading Asia-focused venture capital firm.
It provides data-driven digital commerce solutions to the brands, and also sells their products to consumers directly. The firm enables sales of its clients’ products to consumers in Southeast Asia across digital platforms such as Lazada, Shopee and TikTok by leveraging its stores of data and real-time analytics technology, according to the filing. Synagistics has benefited from rapidly evolving market opportunities in the digital commerce industry in Southeast Asia.
In 2023, it recorded gross profit of S$31.7 million (US$23.4 million), a 3.
6 per cent increase from a year earlier. Revenue increased 12.4 per cent to .
