From rainbow-tinted pieces to beauty products designed to champion self-expression Unlike in the past years, many fashion and beauty brands this year have gone silent when it comes to supporting the LGBTQIA+ community, as per Business of Fashion. This month, we rarely saw rainbow collections dedicated to pursuing projects for the benefit of queer folks. While there are many reasons for their absence this Pride season, some continue their mission of giving back to the community.
Below are some of the brands that are putting more value into retail by donating proceeds to help various LGBTQIA+ initiatives. This June, everyone can carry their Storstomma bags with pride as Ikea is donating 100 percent of sales proceeds from the reusable rainbow bags to LoveYourself. The donation will help refurbish and improve home furnishings for LoveYourself Uni Hub in Pasay City.
The organization is a community of volunteers with the objective to increase HIV awareness, education, testing, and treatment for the LGBTQIA+ community. “We are supporting the cause of LoveYourself as it opens a discussion on an important community topic—HIV. At Ikea, we believe that everyone should have access to better everyday life,” says Patrick Marcelo, Ikea Philippines marketing and PR manager.
“Supporting an organization that helps provide access to HIV testing, care, and treatment is a support to creating a better everyday life not only to those affected by it but also helps to eliminate the stigma.”.
