Fendi releases fragrances FOR the first time in its history, Fendi unveils a complete collection of fragrances as the centenary of the Roman Maison draws near. This olfactory story goes back to 1925, when Adele Casagrande and her husband Edoardo Fendi opened a fur and leather goods workshop in Rome. Quentin Bisch, Fanny Bal, and Anne Flipo crafted the fragrances that the maison’s creators have imagined.
The seven new fragrances were inspired by members of the Fendi family: Casa Grande by co-founder Adele Casagrande, while another, Perché no (“Why not?” in Italian) is inspired by Silvia Venturini Fendi, Artistic Director of Accessories and Menswear. She created what is arguably the brand’s most famous piece: the Baguette bag, still all the rage today after its 1997 release. These will use orange blossom absolute from Tunisia, tonka bean from Brazil, bergamot from the Calabria region in Italy, Atlas cedar, patchouli from Indonesia, Damask rose from Turkey, and vanilla from Madagascar, among others.
Master glassmakers crafted a refillable bottle where high-precision gouging sculpts one of the arches of Palazzo della Civiltà Italiana. The design of the bottle, its brass details and the delicacy of its cap signed by the iconic FF, recall the founders’ initial credo: master the material and offer it its purest, noblest expression. These fragrances will be exclusively available in Fendi boutiques and at fendi.
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