Starbucks Corporation ( NASDAQ: SBUX ) Deutsche Bank dbAccess 2024 Global Consumer Conference June 5, 2024 2:30 AM ET Company Participants Rachel Ruggeri - EVP and CFO Conference Call Participants Lauren Silberman - Deutsche Bank Lauren Silberman All right. I guess we will get started. Hi, I am Lauren Silberman.
I'm the Equity Research analyst here at the Bank covering the restaurant sector. I am thrilled to kick off day two of Deutsche Bank's Global Consumer Conference with Starbucks. Pleased to be joined by Starbucks CFO, Rachel Ruggeri.
So Rachel, thanks so much for being here. Rachel Ruggeri Well, thank you for having me. Question-and-Answer Session Q - Lauren Silberman So Rachel, you've been at Starbucks for more than 20 years.
You've seen a lot over your tenure. Can you frame some of the near-term headwinds Starbucks is facing within your longer-term perspective of the business? Rachel Ruggeri Yes. I mean, as you said I've been at Starbucks for a long-tenure.
And what's been consistent over my tenure is that we have always focused on a relationship with our partners and our customers. That differentiated Starbucks. It gives us a competitive advantage.
And those relationships evolve over time, and we as a company, have to evolve accordingly. More specifically, on COVID as an example, we had to strengthen the relationship with our partners, and that was the genesis of our reinvention plan. And so we invested meaningfully over the past couple of years to create a more stab.
