Star Sports’ ICC Men’s T20 World Cup promo Celebrates India’s Biggest Love – Cricket World Cup: As the ICC Men’s T20 World Cup draws near, Star Sports , the official broadcaster of the tournament, has released a stirring promo film that expresses the deep-rooted love for cricket and the World Cup in the hearts of millions of Indians. In 2007, the country saw the beautiful ICC T20 World Cup trophy and fell in love with it at first sight. From the six sixes by Yuvraj Singh to Sreesanth’s catch in the final, this love affair has seen many beautiful moments.
In 2022, the whole world witnessed the passion of this love, when Kohli made the comeback of the century against Pakistan. As a new chapter in this love story is approaching – the promo film showcases how the love for this great prize captures the Indian imagination. The film encapsulates the essence of ardent devotion, depicting everyday individuals, from young children to seasoned veterans, enthusiastically honing their cricketing skills.
Whether it’s swinging an invisible bat, perfecting bowling run-ups, or practicing fielding drills, the film portrays the indelible bond between the nation and its favorite pastime, and how the excitement is peaking as the ICC T20 World Cup approaches. Speaking on the promo-film, Vikram Passi, Head – Marketing, Disney Star said, “Cricket is more than a sport in India; & the ICC Men’s T20 World Cup is its biggest celebration .The “Air Cricket” campaign is a celebrat.
