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Beauty buffs are urged to steer clear of a rising anti-ageing trend (stock image) (Image: Getty Images/Tetra images RF) Beauty enthusiasts are being warned to give a wide berth to an emerging anti-ageing fad, as a specialist argues it's not all it's cracked up to be. From the bizarre snail slime facials to unbelievable salmon DNA injections , social media platforms like TikTok are awash with unconventional methods promising to keep your skin youthful. But an industry insider has now cautioned against one particular treatment that's gaining traction online.

Believe it or not, this treatment is the collagen face mask as Darcy Laceby, the co-founder of Absolute Collagen ( @absolute collagen ), claims it just isn't as good as people think. She said: "At the moment we are seeing collagen masks everywhere, especially following the recent rise in the popularity of multiple-step skincare routines - but do they actually work and are you getting bang for your buck? "Well, unfortunately, collagen masks don't work towards increasing your collagen levels." function loadOvpScript(){let el=document.



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