Not many single mums in Australia can say they made six figures in six months after not working for years; in fact, Luisa is probably the only one. "It was like a pinch myself moment, to achieve that," she tells 9honey less than a year after launching her side hustle -turned-best selling brand Smooch Body . The full-time mum had the idea for the body spray brand after reminiscing with her girlfriends about their school days, which were heavily perfumed with Impulse sprays.
READ MORE: Sandy made $8 million selling item every Aussie already owns They went for about $5 a pop and were the most coveted beauty item of Luisa's generation, but as her own daughter approached her teens, there didn't seem to be anything similar on the market. Today tweens and teens lust after pricey fragrances from Sol de Janeiro or Victoria's Secret, but most can't afford the sprays they so desperately desire. "I really saw that there was a gap in the market," Luisa explains.
"Growing up Impulse was huge, everyone used it. We all had at least two bottles at a time and it was like part of our daily ritual. "I didn't want to create another Impulse, but my daughter had asked me for a body mist and there wasn't much on the market.
I wanted to create something accessible." She'd previously studied fashion and worked in the fashion industry, but the single mum had zero experience in the beauty world and hadn't worked in years. Was she really going to start an Australian-made body mist brand from scratch all .
