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Shopee Pte. Ltd., an e-commerce operator, plans to quadruple sales of South Korean products in Vietnam and Thailand by 2025 aiming to expand its global presence with goods from the Northeast Asian country.

The online shopping subsidiary of Singapore’s tech giant Sea Limited is set to expand fulfillment services, discover promising beauty brands, strengthen incubating programs for startups and increase live commerce services, said Yuna Kwon, head of Shopee’s cross-border shopping business for South Korea and Japan on Thursday in Seoul. “We have made a remarkable achievement exceeding the growth in Shopee’s global platform through all-out support for Korean sellers,” Kwon said in a press conference to mark the fifth anniversary of Shopee’s business in the country. “We aim to strengthen Korean sellers’ competitiveness and foster the cross-border shopping market eventually based on innovative solutions, which reduce logistics costs and delivery times.



” Shopee has been selling South Korean products on online platforms with a focus on cross-border shopping in eight countries – Singapore, Taiwan, Vietnam, Thailand, Malaysia, the Philippines, Mexico and Brazil. The number of orders for South Korean items has soared by 22 times for the last five years with transaction values surging by 18 times, according to the company. In the first half, the orders and transactions were estimated to have grown 80% and 50%, respectively, from a year earlier.

Demand for South Korea.

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