SHE'S managed to make a name for herself as the nation's sweetheart and TV presenter Alison Hammond has become something of a fashion icon for curvier women. As a regular on the telly, Alison is well versed on what makes a flattering outfit and since slimming down from a size 26, she still knows how to dazzle This Morning viewers with her stylish outfits. And sources close to the presenter say that while the 49-year-old does occasionally use a stylist, she chooses a lot of her looks herself.
Here, we look at some of her most talked about outfits and Fabulous Fashion Editor, Clemmie Fieldsend, unpicks some of the style rules the star seems to love. Alison is the Queen of layering and she's often seen with a cardigan over a dress or vest tops beneath a jacket. It's a very flattering look and perfect for the changeable British weather, a look which fashion pro Clemmie says Alison perfects.
"Alison uses layering expertly," she explains. "Jackets that are nipped in at the sides or have drawstrings create a waist without being too obvious." As Alison's fans will know, she's lost five stones in weight since losing her beloved mum in 2020, reportedly by cutting out sugar.
So much so, she's been selling her old size-26 clothes online to raise money for charity. And as she learns to embrace her new slimmed down figure, Alison has been leaning towards the classic shirt dress - which cinches her in and draw attention to her waist. "Shirt dresses work wonders for everyone," says Clemmie.
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