A shopping centre in Perth’s northern suburbs has scrapped a planned three-day pop-up store by global fast fashion brand Shein. The ultra-cheap online retailer announced it would host a pop-up store at Lakeside Joondalup Shopping Centre earlier this month, complete with live DJ, beauty bar, photo booth and promotional giveaways. Shein’s website adds an average of 2000 new products daily.
Credit: Ore Huiying/Bloomberg But a Lakeside Joondalup spokesperson told WAtoday on Wednesday that the pop-up scheduled to open on June 21 would no longer be proceeding. “At Lakeside Joondalup we work with a diverse range of retailers, partners and brands to provide our customers with engaging centre experiences. This includes short-term pop-up activations with both local businesses and community groups as well as popular brands,” the spokesperson said.
“This activation will no longer be proceeding at Lakeside Joondalup, but we look forward to bringing other new and exciting experiences to our community soon.” The shopping centre would not be drawn on the reason for the event’s cancellation. But Shein is determined to ensure the pop-up goes ahead, with a spokesperson telling WAtoday it was committed to providing the best pop-up experience for its Perth customers and would provide further updates “in due course”.
The social media event and promotional material for the pop-up remains online. The temporary store would have been the fashion and lifestyle retailer’s first physi.
