What are the key factors that influenced SharkNinja’s decision to focus on the UAE and Middle East? Geo expansion is a key pillar of our global growth strategy, and we see the UAE, and wider Middle East as a region that is in a high growth phase, with increasing consumer demand for premium quality home, kitchen, and beauty products that fuse cutting-edge innovation with affordability. We’ve deep-dived into the retail landscape in the UAE, and we see a wonderful opportunity for consumers to benefit from our innovation. Our motivation is driven by the desire to delight customers with products that they love.
In the UAE, and Middle East, our ambitions are not only to increase our market share but to grow the market across different categories. The key to this is establishing a regional hub to scale our capabilities and efficiencies. We’ve formed centres of excellence in everything from commercial operations to marketing, with core groups supporting our teams across the region.
Massive advances in technology mean speed to market is critical, and we have a global in-house team of more than 800 engineers and designers across the US, UK, and China, allowing for round-the-clock product development cycles, and enabling ideas to go from sketch to production very quickly. How has SharkNinja’s success in the US and European markets influenced your regional strategy? Our expansion journey began in 2014, when we launched into the UK, soon followed by France, Germany Italy, and Spai.
