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Calling all beauty fanatics as the Selfridges Beauty Hall has just undergone a major revamp and wow, it’s a real beauty. During stages of renovations, the whole process took a whopping 12 months to complete, and let us tell you right now, it was worth the wait (and hard work). Selfridges is now offering customers over 300 beauty brands, including 50 that are exclusive to their stores.
Customers can also enjoy over 200 beauty services and consult – with more than 1,000 beauty experts, but more on that later. The store will host over 150 beauty pop-ups annually and provide over 2,500 refill options from 74 brands. By 2025, all beauty brands will incorporate refill options into their counters.
How good is that? The Beauty Hall features the new Beauty Spot, a permanent destination for creative and experimental beauty retail concepts, launching with a special residency from REFY . Better yet? A bespoke lighting system has been created for optimal shade matching and colour consultations. So never again will you leave the store with the wrong foundation match.
Every Wednesday morning, Selfridges offers a ‘quiet shopping’ experience for customers seeking a calmer, quieter environment. And throughout June, a series of beauty events .
