Forget complicated routines and expensive products. French women have a secret weapon: a timeless approach to beauty that’s all about looking effortlessly chic, naturally radiant, and confident in your own skin. And the best part? You don’t need to spend a fortune to achieve it.
Ever wondered how Parisian women always seem to look put-together, even when they’re just strolling down the Champs-Élysées with a croissant in hand? Know the news with the 7NEWS app: Download today It’s not magic, it’s a philosophy. Emilie Roberson , a Parisian living in Sydney and the marketing director of French Beauty Co. , is here to share the secrets behind that signature French je ne sais quoi.
Emilie explains that French beauty is all about simplicity: “It’s natural, minimalistic and effortless. Our beauty philosophy is holistic, it is about the way we eat, the way we move, our regimes and how we take care of ourselves.” “We are not into quick fixes, but rather an attitude of investment and commitment every day to get the best results long-term; our philosophy is that prevention is better than the cure.
” According to Emilie, skincare is a fundamental part of French culture. French women begin prioritising it at a young age, with hydration being the cornerstone of their routines. Consistency is key — once they find a regimen that works, they stick with it.
French women view their skincare routine as a ritual, investing time and effort into steps like serums, masks and .
