SB19 STELL – TikTok Influencer Stella Salle faces backlash after posting ‘hate comment’ against SB19’s Stell Stella Salle rose to TikTok stardom through her comedic portrayal of drunk speech patterns, earning a substantial following and widespread adoration on social media. This popularity caught the attention of Colourette Cosmetics, who appointed her as a brand ambassador, joining other LGBTQ+ members like Sassa Gurl. The makeup brand is renowned for its commitment to diversity, aiming to instill empowerment, confidence, and beauty in all its users.
However, a recent incident stirred controversy when Stella reposted an artist’s photos with the caption “panget” (ugly), sparking outrage among A’TINs (SB19’s fanbase) and prompting demands for an apology from the content creator. The extensive backlash, originating not only from fans but also from numerous social media users offended by the post, has drawn the focus of Colourette’s founder, Nina Ellaine. Consequently, the company issued a statement declaring the termination of its endorsement agreement with Stella Salle.
This choice stemmed from her actions conflicting with the values upheld by the cosmetic brand. According to the statement from the CEO, “Having faced public scrutiny for my appearance, I have always championed self-love and empowerment. Due to recent events with one of our ambassadors, Colourette takes a firm stand against bullying and shaming, and we are disengaging from Stella.
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