In the bustling world of beauty and fashion, there exists a dynamic duo: Sarah and Sinead Keary. Best friends and confidantes, their bond transcends sisterhood, as they evolve into leading entrepreneurs who rely on each other for support. Now in their 30s, Sarah, the eldest by four years, blazed the trail for Sinead according to the younger sibling, who says she worshipped her big sister for as long as she can remember.
They arrived at our photoshoot in The Dylan Hotel in Dublin only to realise that they were dressed the same, which Sinead admits isn’t that unusual, joking that she has been copying Sarah since childhood when she used to pinch her clothes and make-up. Read more: F our wardrobe essentials everyone should own - from blazers to the perfect pair of jeans Read more: S tylist Laura Mullet reveals how to upgrade your closet on a budget Ever since the pair launched their own luxury businesses nearly four years ago, they haven’t looked back. Sarah is the creator of BySK make-up brand and works on collabs with big names like Vogue Williams , while her younger sister is a powerful force in fashion, creating a highly sought-after capsule clothing line.
Their mutual respect and admiration doesn’t rule out sisterly squabbles and they admit to fighting like “cats and dogs” at times although they get over things quickly without ever having to apologise. Growing up in Cork in a close-knit family rooted in entrepreneurship, both sisters say that business is in their D.
