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Saudi Arabia’s new startup airline, , has selected Ashi, founder and creative director of ASHI STUDIO to design the airline's first-ever cabin crew fashion line. The new uniform design, which reflects the airline’s dynamic approach, will be unveiled at Haute Couture Week next month in Paris, where the airline unveiled its first livery. , Riyadh Air has chosen world-renowned Saudi Arabian fashion designer Ashi to design and create its first cabin crew uniforms.

Through the groundbreaking partnership, Riyadh Air aims to combine spectacular high fashion and outstanding design with functionality ahead of its inaugural flight set for 2025. ​​​​​​​ The new fashion line will be a physical representation of cutting-edge design that reflects Riyadh Air’s unique dynamic approach. The airline also aims to set new standards in customer service and style with its digital-first mindset and relentless attention to detail.



Speaking about the new uniform designs, Riyadh Air CEO Tony Douglas said, “It is a hugely proud moment for Riyadh Air to be working with an exceptionally talented designer such as Ashi for our beautiful cabin crew fashion line. Our cabin crew personify the panache and style that Riyadh Air represents, making it imperative to partner with a like-minded innovator who not only understands Saudi Arabian culture and hospitality, but also captures the essence of our brand with a bold, visual impact.” “The cabin crew fashion line is one of the first thin.

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