Thursday, May 30, 2024 Riyadh Air has chosen Ashi, a globally acclaimed fashion designer from Saudi Arabia, to develop and design the airline’s inaugural cabin crew fashion collection. This collaboration represents a significant achievement for the Kingdom’s emerging airline, blending exquisite high fashion and exceptional design with practicality as it prepares for its inaugural flight in 2025. The upcoming uniform collection will embody cutting-edge design, showcasing Riyadh Air’s innovative approach and commitment to redefining norms in customer service and style.
With a digital-first mindset and meticulous attention to detail, the airline aims to revolutionize aviation while maintaining a luxurious and stylish image. Riyadh Air and Ashi share a common vision of luxury, style, and forward-thinking, highlighting Saudi Arabia’s world-class creativity, excellence, and innovation on a global stage. Riyadh Air CEO Tony Douglas said: “ It is a hugely proud moment for Riyadh Air to be working with an exceptionally talented designer such as Ashi for our beautiful cabin crew fashion line.
Our cabin crew personify the panache and style that Riyadh Air represents, making it imperative to partner with a like-minded innovator who not only understands Saudi Arabian culture and hospitality, but also captures the essence of our brand with a bold, visual impact. The cabin crew fashion line is one of the first things our guests will see when they board our aircraft in 2025 and we .
