T he uniform design concepts are set to be unveiled during Haute Couture Week in Paris , on June 27 , with the full uniform launch scheduled for later this year RIYADH, Saudi Arabia , May 30, 2024 /PRNewswire/ -- Riyadh Air has selected world-renowned Saudi Arabian fashion designer Ashi to design and create the airline's first-ever cabin crew fashion line. The partnership marks another groundbreaking milestone for the Kingdom's new start-up airline, which is set to combine spectacular high fashion and outstanding design with functionality ahead of its maiden flight in 2025. The new uniform collection will be a stunning visual manifestation of cutting-edge design that reflects Riyadh Air's dynamic approach to doing things differently, along with setting new standards in customer service and style, as it positively disrupts the future of aviation through its digital-first mindset and relentless attention to detail.
Riyadh Air and Ashi share a common DNA of luxury, style and a focus on the future, with both committed to showcasing the world-class ingenuity, excellence and innovation of Saudi Arabia to the world. Riyadh Air CEO Tony Douglas said: " It is a hugely proud moment for Riyadh Air to be working with an exceptionally talented designer such as Ashi for our beautiful cabin crew fashion line. Our cabin crew personify the panache and style that Riyadh Air represents, making it imperative to partner with a like-minded innovator who not only understands Saudi Arabian culture a.
