MONTEGO BAY, Jamaica — Demonstrating remarkable community spirit and environmental dedication, Reggae Sumfest’s annual beach cleanup on June 15th resulted in the removal of over 2,500 pounds of waste from Catherine Hall and Fisherman’s beaches in Montego Bay, St James. Now in its fourth staging, this coastal cleanup has become a vital component of the festival’s lead-up activities. Various stakeholders and sponsors joined forces to support Sumfest organisers in their unwavering commitment to environmental sustainability.
The cleanup effort successfully collected 1,475 pounds of plastic and over 1,100 pounds of other waste, including tyres, old clothes, and furniture, from both the beach line and the ocean beds. Leeann Dunkley, coordinator of sustainability at Downsound Entertainment/Reggae Sumfest, is ecstatic the cleanup was able to be executed in the magnitude that it was as it highlights the crucial need for environmental efforts. She emphasised the importance of expanding their efforts, noting that adding another beach to this year’s cleanup highlights the team’s dedication to growth.
“Each year, our beach cleanup initiative grows in scope and impact, reinforcing our commitment to environmental sustainability and community involvement. Seeing the collective effort and the tangible difference we make is incredibly rewarding. This year’s addition of another beach to our cleanup efforts shows our dedication to continuous growth and our unwavering resolve to p.
