Western Bureau: The official countdown to Reggae Sumfest 2024, Jamaica’s premier music festival, started on Thursday night at the Iberostar Resort, in Montego Bay, with a colourful launch, which was staged against a backdrop of pulsating music and informative speeches of endorsement from government officials, sponsors and the organisers. “I stand before you to highlight the profound significance of music festivals, like Reggae Sumfest, in fostering tourism growth,” said Tourism Minister Edmund Bartlett. “Music festivals aren’t just gatherings of melody and rhythm; they are vibrant celebrations of culture, diversity, and human connection.
They serve as beacons of joy, drawing people from all corners of the globe to revel in the magic of music.” “In an era where experiences hold more value than possessions, music festivals stand out as prime destinations for travellers seeking unforgettable moments,” added Bartlett. Like Bartlett, businessman Joe Bogdanovich, the chief executive officer of the annual festival, which will be staged between July 14-20, said his team continues to wear Reggae Sumfest’s official tag, ‘the greatest reggae show on Earth,’ with immense pride and responsibility.
“It’s a movement, a celebration of our roots, our heritage, and the powerful impact that reggae music has had across the globe,” said Bogdanovich. “Each year, we strive to elevate the Reggae Sumfest experience. From state-of-the-art stage production to immersive cul.
