June is officially Month across the globe, a chance to celebrate LGBTQ+ communities all around the world. And what better way to celebrate Pride's incredible legacy in 2024 than by doing your bit to support the annual event with Pride gifts and merch? Every year, brands from beauty to fashion to food release Pride-themed products, usually with a portion of profits going to various LGBTQ+ charities and causes. We're talking rainbow beauty products, Pride flag socks and empowering slogan shoes.
"It's always massively warming to see companies getting behind Pride and allowing a little bit more visibility in our lives and makes us feel safe within their places of business," comments , HELLO!'s Diversity and Inclusion Lead. "Of course, it's important not to just offer support in passing and the best brands always have the community at the centre of their campaigns." And Matthew's right.
Beware of ' ', a tactic companies use to signal support for LGBTQ+ community, such as adding rainbow colours to existing products or marketing, but without doing the work. Which is why we’ve rounded up the best items to shop now to show your support for Pride Month 2024, all of which give back to the LGBTQ+ community, and support love and friendship for all. The adidas x Pabllo Vittar Pride collection features some of adidas' classic silhouettes, infused with Vittar's on-stage signature style.
The collection is designed to complement different body shapes so everyone can feel powerful in their ow.
