Listen to Story Seven months, 152 shows, five continents, and over a billion dollars generated. When Taylor Swift, a 34-year-old American pop singer, commenced her Eras Tour on March 17, 2023, no one in the music industry was..
.'Ready For It'. Today, the Eras Tour is the highest-grossing tour in history and has made Taylor a billionaire.
Experts have even coined a new term for this phenomenon: "Taylornomics or Swiftonomics", referring to how Swift’s tour has boosted the world’s economy by around $5 billion globally. However, let’s be honest—not everyone is a Swift fan (I’m sorry Swifties, that is the truth) , or can afford to attend her concerts (ticket prices can go as high as Rs 1 lakh per person). But the tour has created chaos for those wanting to travel to the cities where Taylor's concerts are being held.
Let us tell you how. Many people are making travel plans around Taylor Swift's tour. However, the contrary is also true: the tour has disrupted many people's travel plans.
Europe is, anyway, jam-packed with tourists during summer. A recent Associated Press report shows that tourism this year is expected to exceed 2019 records. Similarly, last year, Europe faced the problem of tourism, with travellers from all over the world travelling to Europe seeking warm weather, sandy beaches, and lively atmospheres and iconic landmarks.
We knew Santorini would be crowded, but ð3ð3ð3 pic.twitter.com/lP5GOR9kHh — Morgan Scarboro (@morganrscarboro) May 28, .
