featured-image

Thanks to the vogue for horse-faced skirts, neo-Chinese styles and other Chinese fashion trends around the world, jacquard fabrics and products independently developed by a Zhejiang-based fabric company are seeing booming sales in overseas markets. In the first five months of this year, the company exported over 40 million yuan ($5.5 million) of such fabrics and products, successfully opening up markets in the Middle East, Africa, Europe, and other regions.

A foreigner shops umbrella in the Yiwu International Trade Market in Yiwu, east China's Zhejiang province. (People's Daily Online/Yang Meiqing) Apart from traditional Chinese attire, Chinese calligraphy, painting, porcelain, and other products are also hitting the European market via China-Europe Railway Express. Chinese beauty brands are gaining a large number of followers on overseas social media platforms as well.



The combination of traditional culture and Chinese manufacturing is driving a "going global" trend of Chinese consumer goods, highlighting China's foreign trade and conveying the sector's new momentum of high-quality development to the world. What drives this trend is the relentless effort of Chinese companies to upgrade their manufacturing processes. In Suzhou, east China's Jiangsu province, a silk fabric company has established a technology-driven development model, following the trends of technological innovation, industrial upgrading, and consumer demand.

Foreigners experience Chinese tea culture in a teah.

Back to Beauty Page