PURCHASE, N.Y. , May 25, 2024 /PRNewswire/ -- Two of PepsiCo's most iconic brands – Lay's and Gatorade – join forces to fuel global grassroots initiatives, champion equal opportunities for women on the pitch and continue PepsiCo's longstanding support of women in sport through its partnership with UEFA.
Ahead of the UEFA Women's Champions League (UWCL) Final, Lay's and Gatorade seamlessly brought together the power, scale and resources of the two brands to launch a series of community initiatives in this year's host city of Bilbao, Spain , to give young female athletes more access to football – including hosting an action-packed Gatorade 5v5 tournament on a newly unveiled Lay's RePlay pitch this weekend. Despite the rise in popularity of women's sports – particularly women's football – there is still a way to go until female players receive the same level of support as their male equivalents. PepsiCo, a proud partner of UEFA Women's Football, continues to invest in initiatives across its brand portfolio to drive engagement and conversation within the women's game, while inspiring women's opportunities and participation in the sport from grassroots to professional levels.
Lay's RePlay, a global initiative created in partnership with the UEFA Foundation for Children and Common Goal, aims to bring joy and access to play to deserving communities by creating environmentally friendly football pitches partially made of reused chip bags. Gatorade reaffirmed its commitment t.
