In a campaign video released by PATTON, Ratajkowski can be seen wearing a wide range of neutrals and closet staples that have established the brand as a popular choice for high-quality clothing worn casually every day. International supermodel and New York Times best-selling author Emily Ratajkowski has been announced as the new face of the lifestyle wear label PATTON. Under the creative direction of renowned photographer Tom Newton, the exclusive new campaign, shot entirely in the vibrant streets of New York City, unveils the timeless PATTON classics and its perennial bestsellers.
Pieces from the collection come in a range of earthly hues, which may be complemented by the occasional striking colors to add variety to any wardrobe. The campaign also features PATTON’s best-selling “one-and-done” inspired looks, which has become closely associated with the brand since its launch in 2020. A multifaceted star Emily Ratajkowski has established herself as an archetypal, multifaceted talent of modern times: entrepreneur, writer, actress, model, activist, and a global social media phenomenon.
Appearing numerous times on the cover of the major international magazines, she is a highly-coveted star; most sought-after by fashion and beauty labels the world over. In various Hollywood projects, she has acted in films such as David Fincher’s “Gone Girl”, Amy Schumer’s “I Feel Pretty” and soon, she will be seen in Lena Dunham’s Netflix romantic comedy series “Too Much”.
