EXCLUSIVE : In its first expansion into the kids & family space, Paris Hilton ‘s next-gen media company 11:11 Media has partnered with HappyNest Entertainment, the kids & family-focused joint venture from Stampede Ventures and UTA, as well as 9 Story Media Group on Paris & Pups , a new kids’ animated series inspired by Hilton’s real-life pets. Featuring original music from Hilton, the series emerges from 11:11’s strategic partnership with HappyNest to develop an original franchise that will break through to the kids’ audience. The franchise brand will launch at the Licensing Expo in Las Vegas at the end of the month with a fireside chat with 11:11 Media CEO Hilton alongside her co-founder and media veteran Bruce Gersh, moderated by licensing industry leader, Elie Dekel.
The session will cover topics such as Building a Global Brand across Culture, Content and Commerce and 11:11’s Vision for Launching New Kids and Family Franchises. 11:11 Media and HappyNest will produce the kids’ show alongside 9 Story Media Group, one of the largest kids and family content companies, which also holds worldwide distribution rights. 9 Story’s digital division will lead production efforts with creative input from its award-winning animation studio Brown Bag Films ( Daniel Tiger’s Neighborhood , Doc McStuffins ), also attached for a future long-form series.
UTA will be on the ground at the Licensing Expo taking meetings at the Paris & Pups -branded Sliving Lounge to discuss cons.
