Wednesday, May 22, 2024 Paradores, Spain’s publicly owned hotel chain with almost a century of history, has renewed its partnership with Civitatis, a leading technology platform specializing in Spanish-language tours, activities, day trips, and excursions globally for both B2C and B2B markets. This agreement allows Paradores’ customers to access thousands of Civitatis’ offerings across Spain. A focal point of their collaboration is the promotion of sustainable tourism in Spain’s sparsely populated areas, aiming to boost economic and social growth in these regions.
In 2023, Spain welcomed 85 million international tourists, with 90% visiting just six regions (Andalusia, the Balearic Islands, the Canary Islands, Catalonia, Valencia, and Madrid). In contrast, other significant areas, especially in northern Spain and inland provincial capitals, received less attention. The partnership between Civitatis and Paradores is crucial in attracting tourists to these lesser-known destinations, fostering sustainable and responsible tourism that supports local revitalization.
The continuation of this collaboration depends on enhancements such as improving the Civitatis booking process and optimizing their tour and activity catalog. This renewal comes at a pivotal time for Spanish tourism. According to the latest Braintrust Tourism Barometer, Spain is poised to set a new record by hosting nearly 91 million international visitors, who are expected to spend around 125 billion euros.
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