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Dubai, United Arab Emirates Panasonic Marketing Middle East & Africa (PMMAF) today revealed that it is all geared up for another year of exceptional growth and expansion, building on an impressive business performance in 2023. The company unveiled its action plan for the new fiscal year highlighting targeted investments to expand market presence through strategic partnerships, product diversification, sustainability and genuine customer-centricity. Aligned with its unwavering commitment to innovation and excellence, Panasonic is also moving into its next transformative chapter with key promotions in its senior leadership team, further expanding its capabilities to meet the rapidly growing demand for cutting-edge technologies across the MEA region.

Japan Excellence With its rich heritage of developing long-lasting, reliable products that stand the test of time, the brand’s legacy ensures that Panasonic remains a trusted name, synonymous with durability and excellence in every product it creates, embodying ‘Japan Excellence’. To meet the specific needs of customers in the region, Panasonic concentrates on four key pillars of Japan Excellence: Food & Health, Hygiene & Cleanliness, Natural Beauty, and Craftsmanship. – Celebrating Japan’s food culture and prioritizing innovative solutions that promote healthy living and enhance culinary experiences, the brand ensures that its kitchen supports a nutritious lifestyle and elevates the joy of cooking.



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