Wednesday, July 3, 2024 Thailand has experienced a significant boost in tourism, welcoming over 17.5 million foreign visitors between January 1 and June 30, 2024. This represents a 35% increase compared to the same period last year, according to Tourism and Sports Minister Sermsak Pongpanich.
Revenue Generation These visitors have generated approximately 825.54 billion baht in tourism revenue. China emerged as the leading source of tourists, contributing 3,439,482 arrivals, followed by Malaysia with 2,435,960 visitors.
Other major source markets included India (1,040,069), South Korea (934,983), and Russia (920,989). Weekly Increase in Tourist Numbers During the past week (June 24-30), the number of foreign visitors in almost all categories increased. Short-haul tourists rose by around 2% from the previous week to nearly 500,000 people.
Additionally, long-haul tourists saw a 6.11% increase, reaching approximately 170,000 visitors. Factors Contributing to the Surge Several factors have contributed to this positive trend: Celebrity-Induced Tourism Minister Sermsak expects this upward trend to continue into the first week of July, driven by celebrity-induced tourism.
A notable example is the impact of K-pop artist Lalisa “Lisa” Manoban’s latest music video “Rockstar,” filmed in Yaowarat, Bangkok’s Chinatown. The video, which has garnered over 66 million views on YouTube, currently tops the platform’s trending music list. Government’s Tourism Goal Looking ahead, t.
