This marks the first in Mediaweeks’ ongoing editorial series to uncover global creative leaders’ perspectives on campaigns that have the local industry talking. This week’s contributing leaders are Hannah Tarpey creative director of Mother London, Pablo González de la Peña, executive creative director of Song, London and executive creative director of DDB Melbourne Psembi Kinstan . Psembi: Firstly, from my side of the world, this Telstra campaign has been the most discussed piece of work in a long time.
It’s loved and hated in equal measure. Let me know your thoughts. Pablo: I am an instant fan of everything Jeff Low does, and this is one of his finest works.
All the attention will deservedly go to the visual craft, but it’s worth highlighting the insanely funny voice performances. There’s not much to hate in this one, so I don’t get the hate. Probably lots of people are jealous of them.
Hannah: These are sweet. Well crafted and don’t shy away from the job. Just Eat (UK food delivery service) have just stepped into a similar style here so they don’t feel hugely fresh, to me.
But I respect the tone and craft in Telstra’s. They also prompted me to rewatch that old Miller Audion’s series, by Spike Jones . God, I love that talking otter .
Pablo: The biggest piece of work here at the moment is Believe in Chicken (coincidentally from Mother). It’s directed by Vedran Rupic, who worked with us for Confused.com, and it’s a joy seeing him grow with every p.
