, /PRNewswire/ -- Continuing its mission to provide flexible and powerful marketing solutions, , the leading digital experience platform (DXP) provider, today announced the launch of its SaaS CMS, featuring the all-new Visual Builder. Building upon Optimizely's years of category leadership, these new products expand the company's user base by offering customers the power to choose between SaaS and PaaS solutions depending on their organizational and business needs. Visual Builder empowers marketers to easily build personalized experiences with a sleek interface, fully customizable elements, and an interactive preview that are all designed to bolster engagement and conversion.
Visual Builder removes all technical barriers to creating dynamic content, and encourages content reuse that drives efficiency and speed. Backed by a comprehensive suite of CMS capabilities, marketers using Optimizely can spend less time relying on developers and instead focus on unlocking their creativity. "We wanted to build the best CMS for marketing teams.
By simplifying the front-end design and content creation experience, we give marketers the creativity, speed and independence they have desired," said , Chief Product Officer at Optimizely. "Our CMS is now language-agnostic, allowing developers to get started quickly, whether they prefer a traditional or headless architecture. With painless upgrades and extensive capabilities, our new SaaS CMS and market-leading Visual Builder already stand out in .
