OPPO celebrates Malaysia’s culture through the future of mobile photography and AI. KUALA LUMPUR (May 28): OPPO’s commitment to celebrating Malaysia’s rich heritage using mobile innovative imaging and artificial intelligence (AI) technologies is supported by the Malaysian National Commission for Unesco (MNCU) and the Ministry of Tourism, Arts and Culture (Motac). During its 10 anniversary in Malaysia, OPPO launches #OPPOMalaysiaThroughTheLens campaign, to empower people to capture and preserve the fading cultures and traditions in the country.
Through this program, OPPO hopes to rekindle tradition and foster peace and empathy in the society. Chief Marketing Officer of OPPO Malaysia chief marketing officer Monica Chin underlined how culture connects our past to our future and how technology, especially AI, helps younger generations understand and enjoy heritage. “Since we believe technology can enhance people’s lives, we’re excited to collaborate with the Malaysian National Commission for Unesco (MNCU) and Motac, to share Malaysia’s rich culture through mobile imagery and preserve it for future generations.
“Our mobile photography has improved as the brand has deliberately invested in image technology and software,” she said, hoping that the devices’ AI will inspire consumers to capture cultural events creatively. Tourism, Arts, and Culture Minister Dato Sri Tiong King Sing said: “In collaboration with OPPO and the Malaysian National Commission for Unesco.
