Eight-year-old Dion Das Louis, seen in this image from the film, in his traditional outfit performing the ‘Ngajat’. KUALA LUMPUR (June 5): OPPO’s commitment to celebrating Malaysia’s rich heritage using mobile innovative imaging and artificial intelligence (AI) technologies is supported by the Malaysian National Commission for Unesco (MNCU) and the Tourism, Arts and Culture Ministry (Motac). In connection with its 10th anniversary celebration in Malaysia, OPPO has launched the #OPPOMalaysiaThroughTheLens campaign to empower people to capture and preserve the fading cultures and traditions in our country.
Through this programme, OPPO hopes to rekindle tradition and foster peace and empathy in the society. OPPO Malaysia chief marketing officer Monica Chin underlines how culture connects the past to the future and how technology, especially AI, helps younger generations understand and enjoy heritage. “Since we believe technology can enhance people’s lives, we’re excited to collaborate with the MNCU and Motac to share Malaysia’s rich culture through mobile imagery and preserve it for future generations.
“Our mobile photography has improved as the brand has deliberately invested in image technology and software,” she said in a statement. Tourism, Arts and Culture Minister Datuk Seri Tiong King Sing remarked: “By utilising OPPO’s cutting-edge technology, this initiative allows us to showcase the intricate details of our cultural practices and share our stori.
