With Summer well underway, the great outdoors beckons for advertisers that want to make an impact, writes Ciara Gibney. Summer’s finally here – the season of sunny weather, or so we’d like to think! It’s that time of year when outdoor events are in full swing, and audiences are always Out of Home. Despite the proven effectiveness of Out of Home (OOH) advertising, several misconceptions persist.
Numerous studies have shown how impactful OOH can be, yet outdated myths continue to cloud its true potential. It’s time to set the record straight, debunk these myths, and expose the real truths about OOH’s year-round impact. The Proven Power of OOH Advertising OOH advertising has consistently proven itself as a powerful tool for brand visibility and engagement.
Recent research from our DOOH Aces reveals that nearly 70% of respondents pay attention to DOOH ads across various environments. Moreover, over 40% of respondents are more likely to engage with a diverse range of DOOH ads and formats. Caroline Decourcy, our Insights Director, emphasises “OOH advertising continues to demonstrate its effectiveness by reaching diverse audiences with impactful messages that resonate.
With the evolution of DOOH, what was once primarily a brand-building medium now drives consideration and action, making OOH a versatile channel capable of achieving multiple objectives in a brand’s media mix”. Debunking the Myths Myth 1- Everyone Goes Away in the Summer: To clear up the confusion: Ye.
