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Copy link Copied Copy link Copied Subscribe to gift this article Gift 5 articles to anyone you choose each month when you subscribe. Already a subscriber? Login In my bathroom, I have a bottle of snail slime I apply to my face every day. It’s not as weird as it sounds.

The snail slime has been formulated into a widely beloved skincare serum made by South Korean beauty brand COSRX. It was a cult favourite among American skincare enthusiasts for years before becoming a viral hit last year. But what is weird: I have no idea if the product I’m using is real.



Along with the serum’s sudden internet fame came a huge spike in demand. While COSRX worked to ramp up production and distribution to keep the real thing in stock, a flood of counterfeiters rushed in with products in almost identical packaging that claimed to be the real thing. Bloomberg Businessweek Copy link Copied Copy link Copied Subscribe to gift this article Gift 5 articles to anyone you choose each month when you subscribe.

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