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Ljeonida Mulabazi Trending Beauty products are now more expensive than ever, with prices rising sharply each year. According to , the price of shampoo rose by 8% and the cost of shower gel by 11% in 2023 alone, with companies citing inflation as the main culprit for the increase. As such, more affordable beauty duplicates or “dupes” are surging in popularity.

As reported by , searches for “dupe + skin care” have increased by 123.5%, while searches for “dupe + makeup” have risen by 31%. With many influencers now dedicating their whole platform to discovering and promoting beauty dupes, social media is an ideal place to find high-quality, cheap alternatives to high-end brands, or even more affordable mid-range products with a similar formula.



In this list, we’re breaking down five of the best dupe deals TikTok has had to offer lately. Let’s get into it. TikToker Zach (@zachdeparfum) that Bath & Body Works has released dupes for several high-end fragrances.

“Bath & Body Works just dropped a line of luxury perfume dupes and we’re gonna go over every single one,” he begins. For example, he highlights “Covered in Roses,” a fruity floral similar to Delina by Parfums de Marly. Then there’s “Pink Obsessed,” which smells like Valentino’s Born in Roma.

Zach’s favorite is “Oh Cherry,” a dupe for Tom Ford’s Lost Cherry. “I would take any dupe over the original Tom Ford any day,” he claims. Other standout dupes include “Petal Parade” for Go.

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