But longer development cycles are “unavoidable” Nintendo boss Shuntaro Furukawa has said the company won’t use generative artificial intelligence in the creation of new games. During a recent Q&A session with investors, Furukawa was asked about Nintendo’s stance on utilizing AI in the development process. “Generative AI, which has been a hot topic in recent years, can be more creative, but we also recognise that it has issues with intellectual property rights,” he explained.
“We have decades of know-how in creating optimal gaming experiences for our customers, and while we remain flexible in responding to technological developments, we hope to continue to deliver value that is unique to us and cannot be achieved through technology alone.” He went on to say that “AI-like technology” has been used to “control enemy character movements” over the years, “so game development and AI technology have always been closely related.” Mario Strikers: Battle League Football Last year, head of PlayStation ’s independent developer initiative said “ AI will change the nature of learning for game developers , but in the end development will be more efficient, and more beautiful things will be made by people.
” On the opposite end of things, EA has said it wants to use AI more in the development process . “The holy grail for us is to build bigger, more innovative, more creative, more fun games more quickly so that we can entertain more people around the world .
