Netflix Inc. has swapped the Hollywood Hills for the manicured squares of Mayfair in its new real estate show Buying London, the UK’s answer to the popular Selling Sunset reality program. The stars of the show are Daniel Daggers and his agents at DDRE Global.
Daggers has sold more than $5.5 billion of real estate to some of the world’s wealthiest people, including a £95 million ($120 million) mansion to hedge fund billionaire Ken Griffin. Much like Selling Sunset, the show features tours inside multimillion-pound mansions set against reality-TV drama between DDRE’s glamorous agents.
On the show, West London local Rosi Walden (who had a stint on reality show Made in Chelsea), top agent Lauren Christy and newcomer Reme Nicole all compete for blockbuster listings that bring in big commissions. There are also appearances from some of Daggers’ leading contacts, like billionaire 1 Mayfair developer John Caudwell. Buying London, which begins streaming on Wednesday, debuts during a slowdown in London’s super-prime property market.
Wealthy home sellers are cutting prices by as much as 30% to secure deals during a slump that’s gripped the high-end neighborhoods depicted on the Netflix show. But Daggers seems undeterred. In many ways the 44-year-old real estate entrepreneur is a natural fit for reality-TV stardom.
On Instagram he’s known to his 65,000 followers as Mr. Super Prime—in London, “super prime” refers to properties valued at £10 million and above. Daggers.
