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, creative, entrepreneur, and co-founder of multidisciplinary luxury brand Goshá and SKOONI Arts Foundation & Residence, on her new business endeavour, the power of aesthetics, and how SKOONI is shaping the artistic landscape in the region and UAE. My daily morning routine is a very important part of my life, it’s more of a religious, sacred ritual and I often feel if one element of my routine is missing, the day is not going in the right direction. I am up at 6:30am.

I start with a two-minute ice cold shower, five minutes of somatic movement and a self-lymphatic massage with an LED mask on my face. Then five minutes of grounding where I stand bare feet on the grass facing the sun in my garden, followed by a self-made “magic potion” of three salts of water with lemon juice. Then dog walking with my favourite music or podcast on and coffee after and then off to a morning 45-minute workout or class – usually Reformer Pilates or cycling followed by an hour of beach time.



That’s my church. Since we launched our interdisciplinary creative studio/agency/collective Goshá Buro back in 2021, we often thought it would be great to create our own space too where we can host people, brands and talents we love, within a set-up we created. Together with my husband Michael Morcos, we have a passion for architecture and design and transforming spaces into something completely new and exciting.

We are also very passionate about performing arts and always wanted to have our own �.

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